Post by account_disabled on Feb 27, 2024 18:52:37 GMT 10
“It must have happened to you too” to have music in your head, as Canzonissima has set a precedent, but also, certainly, to see an AdWords advert among the results – usually the first, but not only – of your Google search. Or even to be among those who worked hard to make it happen, perhaps starting from scratch. If so, or if you are thinking of entrusting someone with the task of building your web advertising campaign , it may be useful to review how Adwords works: here is the list of 3 things you need to know, just so you don't get caught unprepared. 1. Adwords: how the auction works, in two words (key) “Nomen omen” the Latins said. Translated: in name and in fact. If it is called Google AdWords there must be a reason, or rather there is: "Google" because - triviality - it is a paid advertising system developed by and solely for Google. If, to be clear, one day you chose to scan the web without resorting to the most famous of search engines, for example using Bing, you would not find the same ads that populate Google pages. “AdWords” is, however, the union of Ad and Words, where Ad is nothing other than the abbreviation of “Advertising” – the English term that indicates advertising – and Words stands for “words”. But what words? The key ones , of course. Anyone who has already found themselves dealing with Google (perhaps "organically" as they say in jargon) knows that the basis of ranking is precisely the choice and correct use of keywords, to be positioned in different strategic points of the site. But that's another story.
Returning to Google's paid advertising , you need to know that this is also Panama mobile number list based on keywords and, more importantly, on their purchase. Yes, because Google AdWords is nothing more than a large market where keywords are bought for the creation of promotional campaigns. By participating in the auction, anyone can win the keyword ( s ) with which they will then build their adverts. But how much does a keyword cost? The value of keywords depends on various factors, which can be summarized as: The competition for that same keyword, or the quantity of competitors interested in acquiring it; The amount of user searches for that keyword; The quality of the site of those participating in the auction. The cost formulated by Google for each individual keyword will be expressed in Euros (or other currency) per click. how adwords keywords 2016 works Source: SEO Zoom . Let's assume we are a wholesale shoe retailer, intending to promote the new collection of its e-commerce: how does Google AdWords work in this case? Among the keywords that are important to buy could be, for example, “Wholesale shoes”. At the time of the auction, AdWords will inform us about the cost - per single click - that the keyword "Wholesale shoes" has at that precise moment . It is clear, in fact, that since we are dealing with an intangible asset (it's still words!) and a market in constant movement (we're on the web, baby ), keywords cannot be a standard sale: whoever wins a keyword at auction cannot be considered his and his alone , but will have to deal with possible new offers - even higher than his - coming from competitors.
A keyword is not like a painting: once the auction is over, there is still the danger that someone could enter (what we thought was) our house and, without even being too careful, take away our purchase. No fear, however: Google is a generous dispenser and recognizes the authorship of the keyword to more people - paying ones. Of course, we cannot expect gender equality: the currency of AdWords is still visibility and those who have paid for a gallery cannot expect an audience. Wanting to simplify, we can say that, in the case of two or more offers for the same keyword, Google will favor - in terms of visibility in SERP - the best bidder, while still guaranteeing the presence of the others. how does adwords auction work Curiosity : In Google's lexicon there are two terms which, although similar and in some cases even coinciding, are actually very different: Keywords and Query . The Query is the search carried out by the user on the search engine, for example: "how to roll up socks to fit into the trolley". The keyword is the keyword identified by Google to respond to that content request. Google's database is huge, but not infinite. Yet, for each of our searches, the engine is able to provide us with results, even if in minimal numbers. This is because it is able to identify, within our Queries, one or more keywords capable of responding, or to assimilate ours to other searches with the same intentions, thus showing us results more or less consistent with our initial request. In this case, for example, the keywords highlighted by Google could be "Rolling up socks" or "Getting into a trolley".
Returning to Google's paid advertising , you need to know that this is also Panama mobile number list based on keywords and, more importantly, on their purchase. Yes, because Google AdWords is nothing more than a large market where keywords are bought for the creation of promotional campaigns. By participating in the auction, anyone can win the keyword ( s ) with which they will then build their adverts. But how much does a keyword cost? The value of keywords depends on various factors, which can be summarized as: The competition for that same keyword, or the quantity of competitors interested in acquiring it; The amount of user searches for that keyword; The quality of the site of those participating in the auction. The cost formulated by Google for each individual keyword will be expressed in Euros (or other currency) per click. how adwords keywords 2016 works Source: SEO Zoom . Let's assume we are a wholesale shoe retailer, intending to promote the new collection of its e-commerce: how does Google AdWords work in this case? Among the keywords that are important to buy could be, for example, “Wholesale shoes”. At the time of the auction, AdWords will inform us about the cost - per single click - that the keyword "Wholesale shoes" has at that precise moment . It is clear, in fact, that since we are dealing with an intangible asset (it's still words!) and a market in constant movement (we're on the web, baby ), keywords cannot be a standard sale: whoever wins a keyword at auction cannot be considered his and his alone , but will have to deal with possible new offers - even higher than his - coming from competitors.
A keyword is not like a painting: once the auction is over, there is still the danger that someone could enter (what we thought was) our house and, without even being too careful, take away our purchase. No fear, however: Google is a generous dispenser and recognizes the authorship of the keyword to more people - paying ones. Of course, we cannot expect gender equality: the currency of AdWords is still visibility and those who have paid for a gallery cannot expect an audience. Wanting to simplify, we can say that, in the case of two or more offers for the same keyword, Google will favor - in terms of visibility in SERP - the best bidder, while still guaranteeing the presence of the others. how does adwords auction work Curiosity : In Google's lexicon there are two terms which, although similar and in some cases even coinciding, are actually very different: Keywords and Query . The Query is the search carried out by the user on the search engine, for example: "how to roll up socks to fit into the trolley". The keyword is the keyword identified by Google to respond to that content request. Google's database is huge, but not infinite. Yet, for each of our searches, the engine is able to provide us with results, even if in minimal numbers. This is because it is able to identify, within our Queries, one or more keywords capable of responding, or to assimilate ours to other searches with the same intentions, thus showing us results more or less consistent with our initial request. In this case, for example, the keywords highlighted by Google could be "Rolling up socks" or "Getting into a trolley".